The second certification builds on the Facebook Advertising Core Competencies exam. Competency must be demonstrated across Facebook Page management, advertising objectives, target audiences, Audience Insights, strategy and best practices, measurement solutions, and the full understanding of how Facebook products are best used in communication and advertisement. The Facebook Certified Planning Professional is given to digital advertising professionals that are successful in planning Facebook ad campaigns. How Do I Get Facebook Blueprint Certified?Īfter you progress through the courses, there are two certifications available for two different areas of expertise. There are seventeen different categories available from which to choose courses, including “Increase online sales,” “Learn about Instagram,” and “Measure ad performance.” Each category has multiple courses with the goal of giving you the best experience when utilizing Facebook and Instagram advertisements. This course also teaches you valuable skills like which metrics you’ll need to succeed, what your results mean, and how to share customized reports. For example, one of the most important courses on Facebook Blueprint eLearning is “Understanding Campaign Performance with Ads Manager.” Ads reporting gives you insight into how your advertisements are performing across both Facebook and Instagram, as well as different devices. You can enroll in any one course, or multiple courses to expand your Facebook marketing and advertising knowledge. There’s even a course that targets twins! Ok…not really, but, “look-alike audiences” are very similar. With eighty-five courses covering everything from “Ad Policies for Content, Creative, and Targeting,” to “Simplifying Lead Generation in a Cross-Device World,” Facebook’s Blueprint program targets nearly every marketing aspect you could think of. Learn About our White Label Social Media- Schedule a Meeting 2. Facebook Blueprint eLearning even teaches you how to target a suitable demographic and measure ad performance – two valuable skills for any digital marketing agency, small business, or sole proprietorship. Whether you’re looking to build brand awareness, generate leads, or monetize content, there’s a course out there for you. It’s suitable for small businesses to large-scale agencies.Ĭourses are further categorized based on your goal. Divided into a variety of courses, Facebook Blueprint’s eLearning section allows you to grow your business through a series of free, self-paced courses. What is Facebook Blueprint?Īptly titled “Facebook Blueprint,” this program shows you how to navigate all the “in’s” and “out’s” of Facebook advertising. Facebook Blueprint has three ways to learn: eLearning, Certification, and In-Person Workshops. However, there is also a global certification and examination program. With strict ad rules and guidelines, most of Facebook’s revenue stream comes from onscreen advertisements. Understanding how to utilize this element is taught in what is called Facebook Blueprint. Part of Facebook’s client-to-customer communication comes in the form of advertisements. As a means to connect friends and family by bringing them closer together through instant status and story updates, photos, and messages, Facebook itself has revolutionized communication. As of the second quarter of 2020, there were more than 2.7 billion monthly active users. Facebook is undeniably the most popular social networking service currently operating.
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